§ 1665b. Advertising of open end consumer credit plans secured by consumer's principal dwelling

• (a) In general

  If any advertisement to aid, promote, or assist, directly or indirectly, the extension of consumer credit through an open end consumer credit plan under which extensions of credit are secured by the consumer's principal dwelling states, affirmatively or negatively, any of the specific terms of the plan, including any periodic payment amount required under such plan, such advertisement shall also clearly and conspicuously set forth the following information, in such form and manner as the Board may require:

  • (1) Loan fees and opening cost estimates

    Any loan fee the amount of which is determined as a percentage of the credit limit applicable to an account under the plan and an estimate of the aggregate amount of other fees for opening the account, based on the creditor's experience with the plan and stated as a single amount or as a reasonable range.

  • (2) Periodic rates

    In any case in which periodic rates may be used to compute the finance charge, the periodic rates expressed as an annual percentage rate.

  • (3) Highest annual percentage rate

    The highest annual percentage rate which may be imposed under the plan.

  • (4) Other information

    Any other information the Board may by regulation require.

• (b) Tax deductibility

  If any advertisement described in subsection (a) of this section contains a statement that any interest expense incurred with respect to the plan is or may be tax deductible, the advertisement shall not be misleading with respect to such deductibility.

• (c) Certain terms prohibited

  No advertisement described in subsection (a) of this section with respect to any home equity account may refer to such loan as "free money" or use other terms determined by the Board by regulation to be misleading.

• (d) Discounted initial rate
  • (1) In general

    If any advertisement described in subsection (a) of this section includes an initial annual percentage rate that is not determined by the index or formula used to make later interest rate adjustments, the advertisement shall also state with equal prominence the current annual percentage rate that would have been applied using the index or formula if such initial rate had not been offered.

  • (2) Quoted rate must be reasonably current

    The annual percentage rate required to be disclosed under the paragraph (1) rate must be current as of a reasonable time given the media involved.

  • (3) Period during which initial rate is in effect

    Any advertisement to which paragraph (1) applies shall also state the period of time during which the initial annual percentage rate referred to in such paragraph will be in effect.

• (e) Balloon payment

  If any advertisement described in subsection (a) of this section contains a statement regarding the minimum monthly payment under the plan, the advertisement shall also disclose, if applicable, the fact that the plan includes a balloon payment.

• (f) "Balloon payment" defined

  For purposes of this section and section 1637a of this title, the term "balloon payment" means, with respect to any open end consumer credit plan under which extensions of credit are secured by the consumer's principal dwelling, any repayment option under which -

  • (1) the account holder is required to repay the entire amount of any outstanding balance as of a specified date or at the end of a specified period of time, as determined in accordance with the terms of the agreement pursuant to which such credit is extended; and
  • (2) the aggregate amount of the minimum periodic payments required would not fully amortize such outstanding balance by such date or at the end of such period.