Fair Trade Law Q&A - False or Misleading AdvertisingFair Trade Law Q&A - False or Misleading Advertising| How is the term "should have known"under Article 21 of the Fair Trade Act interpreted in relation to the joint and several liability of advertising agencies and advertising media? |
Under Article 21 of the Fair Trade Act, the term "should have known"refers to circumstances in which an advertising agency or advertising medium, by virtue of its business relationship and by exercising due care, could reasonably have become aware of the relevant facts.
Relevant provision: Article 21 of the Fair Trade Act