Fair Trade Law Q&A - False or Misleading Advertising

	How are responsibilities divided between the Fair Trade Commission and other administrative agencies in enforcing laws against false or misleading advertising?
	Is the wording "price, quantity, quality, content, production process, production date, expiration date, method of use, purpose of use, place of origin, manufacturer, place of manufacture, processor, and place of processing" under Article 21 of the Fair Trade Act intended as an exemplification or an exhaustive list?
	What is the meaning of " in any other way make it known to the public" under Article 21 of the Fair Trade Act?
	What is the meaning of "representations or symbols" under Article 21 of the Fair Trade Act?
	What is the meaning of "false" under Article 21 of the Fair Trade Act?
	What is the meaning of "misleading" under Article 21 of the Fair Trade Act?
	How is it determined whether a representation or symbol is false or misleading?
	How does the Fair Trade Commission determine the party subject to administrative sanctions for false or misleading advertising?
	What liability may advertising agencies and media incur under Article 21, Paragraph 5 of the Fair Trade Act if they make, design, disseminate, or publish a misleading advertisement while they know or should have known that it is false or misleading?
	How is the term "should have known" under Article 21 of the Fair Trade Act interpreted in relation to the joint and several liability of advertising agencies and advertising media?
	What are the legal liabilities of endorsers in false endorsement advertising?
	Does an endorser's administrative liability for false advertising depend on whether he or she has received compensation or remuneration from the advertiser?
	How does the Fair Trade Commission determine whether an advertising endorser "knows or should have known" that an advertisement is false or misleading?
	What penalties may the Fair Trade Commission impose on businesses engaging in false or misleading advertising?
	How does the Fair Trade Act regulate comparative advertising by enterprises?
	If an enterprise advertises a "going-out-of-business sale" or a "clearance sale" but continues the promotional campaign for several months without actually closing down or conducting a genuine inventory clearance, or if a real estate advertisement claims that a property is "three minutes from the Dinghao shopping district in Taipei" when this is not the case, does such advertising violate the Fair Trade Act?