Section 3. Forming other collaborative arrangements
Apart from mergers and joint ventures there are other vehicles
in which firms may organise themselves that can be used to enhance
international competitiveness. Firms may choose to form a consortium
in respect of export operations, or make an export agreement which
can be registered with the Commission.
This section outlines the sorts of issues the Commission takes
into account when considering these other forms of collaborative
arrangements.
Most nations exempt export agreements or export associations from
competition regulation, and Australia is no exception. Some countries
(including the United States and Australia) are, however, concerned
that competition-reducing spillover effects be avoided in domestic
markets, and require some sort of registration and disclosure
of the arrangement.
19
The Trade Practices Act already provides for making export agreements
in s. 51(2)(g). This excludes the Commission from considering
under Part IV of the Act (which contains the restrictive trade
practices provisions) any provision of a contract, arrangement
or understanding that relates exclusively to the export of goods
from Australia, or to the supply of services outside Australia
provided that particulars are submitted to the Commission within
14 days of the contract, arrangement or understanding being arrived
at.
In relation to information to be submitted to the Commission the
following should be noted.
The provision must relate exclusively to the export or supply,
and to no other matters except such export or supply, to fall
within the exemption. A provision in the same agreement that
is concerned with the ancillary aspects of export or supply (e.g.
movement of goods from the point of manufacture to the point of
departure in Australia) may be regarded as being part of the export
contract.
However, if a provision of an export agreement relates to supply
or pricing in the domestic market in any way, it will not fall
within the exemption. For instance, if an export pricing arrangement
is notified to the Commission under s. 51(2)(g), any part
of the arrangement that might relate to pricing on the domestic
market will not relate exclusively to the export of goods and
will not fall within the exemption.
Over the years around 400 export agreements have been notified
to the Commission.
How does the export agreement exemption operate?
Firms might wish to build a consortium to jointly develop products
or marketing strategies to service export markets. The formation
of export consortia can help achieve such efficiencies as economies
of scale in distribution and in information gathering which are
necessary to penetrate a foreign market.
As with export agreements, a concern of the Commission will be
that exporters can use the formation of such consortia to increase
market power in the domestic market. The Commission is open to
arguments that an export consortium has been structured in a way
such that domestic competition will not be substantially lessened,
so that coordination of supply to overseas markets and information
exchanged in an export consortium is quarantined from activities
undertaken on the domestic market. The consortium may be structured
so as to include, for example, the institution of 'ring fencing'
arrangements to contain information flows, or of pricing methods
for the domestic market which use import or export parity prices
as competitive benchmarks.
Clearly, proposals will need to be addressed on a case-by-case
basis. This is particularly so given the fact that each export
consortium will differ according to industry, market, level of
technology etc.
Where the operations of export consortia may impact adversely
on the competitiveness of the domestic market, the Commission
would encourage parties to apply for authorisation on net public
benefit grounds. As mentioned above in respect of the authorisation
process, export enhancement, import replacement and international
competitiveness issues will be taken into account as public benefits.
Section 3 Scherer F., Competition Policies for an Integrated World Economy, The Brookings Institution, Washington, 1994, at 46. back
20 See s.166 of the Act. back